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DTSTART;TZID=America/Los_Angeles:20260910T113000
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SUMMARY:Immersive Vegas: Experiential Marketing & Tech Stacks
DESCRIPTION:Ever wondered how you market a venue when the product is literally a mind-bending\, multi-sensory physical journey?\nLas Vegas has officially graduated from the “entertainment capital” to the global epicenter of immersive entertainment. But behind the awe-inspiring visuals and massive structural footprints lies a complex digital and operational web that traditional marketing textbooks never prepared us for. \nAt our September Luncheon\, we are skipping the high-level buzzwords and dry slide decks to dive deep into the real-world operational mechanics of immersive spaces. We are mapping out the strategies that keep cutting-edge physical attractions packed in a highly competitive tourist and local market. \nFrom spatial audio integrations and scent-marketing tactics to the high-stakes world of real-time dynamic ticket-yield algorithms\, this is your ultimate behind-the-scenes pass to the future of experiential branding. \n🎯 Who Is This For?\nThis isn’t just for traditional tech marketers—experiential design touches every single modern business. This room is built for: \n\nCreative Directors & Event Producers who want to build unforgettable physical brand activations.\nPR Specialists & Brand Managers looking to generate massive organic social currency.\nHospitality & Tourism Marketers striving to capture both transient tourists and loyal local residents.\nUX/UI Designers & Tech Enthusiasts curious about how digital design merges with real-world\, physical spaces.\n\n🎯 What You’ll Walk Away With:\nWe design our luncheons so you leave with a filled notebook and actionable ideas. By attending\, you will learn: \n\nThe Biometric Edge: How to use multi-sensory marketing (sound\, scent\, touch) to create emotional core memories that bind consumers to a brand.\nThe Tech Blueprint: A peak under the hood of the spatial audio\, projection-mapping\, and hardware tech stacks driving immersive storytelling.\nPricing Psychology: How to implement dynamic ticketing algorithms to maximize guest capacity and drive revenue without alienating your audience.\nScale-Down Tactics: How to translate these multi-million dollar\, enterprise-level experiential concepts to fit a brand or budget of any size.\n\nMeet our Panelist\n\nMacKenzie Rollison aka Pineapple – Director of Local Activations and Partnerships at the Museum of Ice Cream \nWith over 10+ years as an accomplished and results-oriented sales and marketing executive\, with a background spanning both the Entertainment\, Attraction and Exhibition Consumer\, Group & Trade Sales Industry. Demonstrated expertise in recruiting\, nurturing\, and retaining high-performing teams within challenging and competitive markets. Strengths in data analysis and a dynamic leader known for motivating teams and cultivating strategic relationships to drive key business initiatives\, with a specialized focus on growth strategy and optimizing team efficiency for enhanced revenue outcomes. \nThank you to ur Sponsor!\n\n🎟️ Secure Your Seats!
URL:https://tech.hunter12.com/event/immersive-vegas-experiential-marketing-tech-stacks/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business
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DTSTART;TZID=America/Los_Angeles:20260604T113000
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UID:10007108-1780572600-1780578000@tech.hunter12.com
SUMMARY:Tourism in Transition
DESCRIPTION:Tourism in Transition: The Future of Las Vegas\nLas Vegas is no longer just the world’s playground—it’s the world’s laboratory for the future of tourism. From the groundbreaking of major league stadiums to the rise of AI-driven guest experiences\, the “Vegas Brand” is undergoing its most significant transformation in a generation. \nJoin AMA Las Vegas for our final luncheon of the 2025-2026 season as we explore Vegas 2.0. We’re bringing together a diverse panel of visionaries to discuss how the city is balancing its iconic legacy with a future defined by the “Vibe Economy\,” global sports migration\, and hyper-personalized hospitality. \nThis is our “Championship Season” finale! We’ll be celebrating our year-end wins\, highlighting our “Bridging the Gap” successes with UNLV\, and providing an exclusive first look at the 2026-2027 “High Life” board and vision. \nThis session is designed to provide actionable insights for marketers across all sectors (Hospitality\, Tech\, Agency\, and Small Business). Our panel will tackle: \n\nThe Experience Pivot: How brands are shifting marketing spend from traditional media to “Immersive Activations” that drive global social currency.\nThe Sports Migration: With the A’s\, Raiders\, and F1 now permanent fixtures\, how is the “Sports Capital” title changing the way we market to both the local resident and the international tourist?\nHospitality Tech & AI: From “AI Concierges” to data-driven loyalty\, how the Strip is using technology to make the “High Life” accessible and personalized for every guest.\nCultural Intelligence: Marketing to a more diverse\, global traveler—how Las Vegas is evolving its messaging to be more inclusive and representative of the “New Majority.”\nLegacy vs. Landscape: How classic Vegas icons are reinventing themselves to stand out in an increasingly crowded and tech-forward landscape.\n\nMeet Our Moderator\nStay tuned for an amazing moderator! \nMeet Our Panelists\n\nEric Eisenberg – Casino Marketing Executive\, Park MGM \nWith over 25 years of dynamic experience in the hospitality and casino industries\, Eric has made a significant impact in various leadership roles. He previously served as the Regional Director of Hotel Operations for Boyd Gaming in Las Vegas. Eric’s expertise extends to leading hotel operations for resorts in Florida and regional casinos in Louisiana\, showcasing his versatility and commitment to excellence. \nEric also has extensive experience as a Casino Marketing and Player Development Executive at The Venetian\, Harrah’s\, Caesars Palace\, and Hard Rock. Most recently\, he returned to the MGM Resorts family at Luxor\, Park MGM and NoMad\, further solidifying his reputation as a leader in the industry. \nA proud graduate of the Harrah College of Hospitality at UNLV\, Eric continues to give back to his alma mater as the President of the Hotel Alumni Association. In his spare time\, Eric and his wife Stacey enjoy traveling\, cruising\, and are avid foodies\, binge-watching great shows and movies and attending live concerts. \n\n\n \nCici Zhang is the CEO of Elite Displays and Yaham LED US\, a second-generation\, family-run company that has quietly become the primary force behind the visual evolution of the Las Vegas Strip. A Las Vegas native\, CCSD alum\, and graduate of UNLV’s Lee Business School\, Cici has spent the last six years transforming her family’s legacy from the first US distributor for Yaham LED into a premier\, fully integrated global solutions provider. \nUnder Cici’s leadership\, her company has captured a dominant 65% market share of large-scale LED installations in the local market. Her portfolio includes the city’s most ambitious digital landmarks\, most notably the revolutionary Resorts World digital landscape\, the massive LINQ Promenade Pylon Marquee\, and the Hard Rock Cafe’s iconic digital exterior and custom LED guitar. Her work defines the guest experience at world-class properties including Encore\, Wynn\, The Venetian\, and the Forum Shops. \nBeyond the neon of Nevada\, Cici’s influence extends worldwide\, powering high-impact environments for the Vancouver Canucks (NHL)\, Vanderbilt University\, and premier retail destinations like Scottsdale Fashion Square. As a prominent female AAPI leader\, Cici is redefining the intersection of technology and storytelling. By offering turnkey\, highly customized LED environments\, she has positioned Elite Displays at the forefront of experiential innovation\, shaping how global destinations engage audiences through the future of light and motion. 
URL:https://tech.hunter12.com/event/tourism-in-transition/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business
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